THE LATEST TECHNOLOGY IN LABEL EMBELLISHMENTS
If you haven't picked up on it yet, we like to stay on top of the latest and greatest technology available in the label world (it's kind of our 'thing'), and this past year we stumbled upon a brand new embellishment technology that hadn't yet reached the Canadian labelling industry... so naturally, we had to have it.
This new embellishment technology is ...drumroll... a High-Speed Raised UV Screen Printing Unit! What is that exactly? Well, to put it simply, it's comparable to embossing but it provides more creative flexibility, creates a higher-raised feel/look at a fraction of the cost, and it can be completed faster. Oh, and it's super cool.
How does it work? We're glad you asked! All you have to do is identify which parts of your label design would look great with an extra embellishment and then we take care of the rest. (The technical explanation -- we get a custom plate made for your design, cure a UV liquid over the plate in a passing motion that builds up, solidifies, and creates a raised effect).
Our good friends at Boombox Brewing created an amazing record label (not for signing new artists, but for their "Just The Hits" India Pale Ale) and raised the circular lines to make it look like a real record. How cool is that?