The People Behind The Label

We’re drawing back the curtain because seriously, these crazy, label-loving, passionate printer people are the blood, sweat, and tears behind Summit Labels. We believe in what we do, and every member of our team embraces what it means to be a part of Summit—to be a collaborator, an innovator, a pioneer of ideas, a platform for you to take your business to the next level. We’re your partners, and our team of highly skilled custom label enthusiasts are here to shake things up in a big way.

Working together, we create labels that help your brand stick out.
You might have known us as Summit Print, but we have a new brand. We’re Summit Labels now.
Located in Vancouver and Calgary, we’re your go-to premium label printers. We create labels that stand out.
Gerald Chang
  • Gerald Chang
  • Ryan Lees
  • Jon Kelly
  • Jonathan Dawson
  • Danica McGaffney
  • April Mckenzie-Cook
  • Victoria Adam
  • Jenelle Motz
  • Shawna Parrent
  • Nikki Plasman
Gerald Chang, Summit Labels’ Managing Partner

Gerald Chang

Managing Partner

Gerald is our fearless leader and a pretty atypical certified accountant–but if you've met him, you know that already. He not so secretly admits (he said this to you right away, didn't he?) that he much prefers the marketing and branding side of business which is why he loves Summit so much. But, that being said, his background in numbers makes him a triple threat around here. Aside from a perfectly timed French press coffee (hold the funny stuff, AKA cream and sugar), Gerald's true passion is working collaboratively with clients to brainstorm unique solutions that drive growth and bottom-line results.

Ryan Lees, the Director of Digital Solutions at Summit Labels

Ryan Lees

Director of Digital Solutions

Clever, funny, and timed just right (or so he thinks), our Director of Digital Solutions is an all-around talented guy who has the unique ability to take a product launch and crank it up to 11 with creative and innovative ideas. This guy has been with Summit since its doors opened back in 2004, and he has partnered with more brands than we can count (alright, we’re being a biiiiit dramatic, we have records). Our only complaint? His jokes…well, they suck—but if you can overlook the puns, you’ll find a guy whose attention to detail and care for your products is second to none. 

Jon Kelly, Summit Labels’ Senior account Executive

Jon Kelly

Senior Account Executive

Jon is pretty much a celebrity; otherwise known as our resident Mr. Olympian. Jon placed 5th worldwide in the 200M butterfly for Team Canada in the 1988 Seoul Olympic Games. Since retiring from competitive swimming, Jon’s successfully translated the dedication, passion, and work ethic required of being a world-class swimmer into being a world-class label expert. Jon is not only an asset to our team (you should see him multi-task), he’s also quite the aficionado for fine coffee and craft beer (though he loves ALL his clients).

Jonathan Dawson, Summit Labels’ Sales & Marketing Coordinator

Jonathan Dawson

Sales & Marketing Coordinator

Jonathan is our all-star jack of all trades. When he’s not working on our next marketing campaign, he’s laser-focused on ensuring that all our clients’ needs are being taken care of. A graduate of BCIT’s Marketing Management program and their Graphic Design Program, he digs deep to understand each label project fully and comes up with out-of-the-box solutions that perfectly fit the bill. Jonathan consistently gets glowing reviews from our clients because of his care and attention and, apparently, he smells good too (no joke! This is straight from one of his reviews).

Danica McGaffe, Summit Labels’ Account Manager

Danica McGaffney

Account Manager

There is no better way to describe Danica than simply awesome. If you get a chance to stop and chat with her, you’ll know what we’re saying here. With sales and marketing training from BCIT and a background in teaching dance to young children, Danica brings the kind of flair and professionalism to every project that leaves clients wowed on a consistent basis. Her dynamic personality and helpful predisposition are some of the key reasons why she’s so great to deal with —though her client reviews haven’t said she smells as good as Jonathan (do any of us? asking for a friend).

April McKenzie-Cook, Summit Labels’ Account Manager

April Mckenzie-Cook

Account Manager

April is such a rock-star. As a former elite track and field athlete, she moves quickly to help our clients get their label projects underway. Her friendly demeanour and positive attitude make everyone want to work with her (trust us, it’s infectious), and she expertly utilizes her experience in client services both inside and outside of the office. When she’s not leading community programs for young children, she’s combing skills from her degree in Health Sciences from SFU with limitless creativity, helping our amazing clients every day (okay fine, maybe just Monday to Friday).

Victoria Adam, Summit Labels’ Account Manager

Victoria Adam

Account Manager

Victoria is our detail-oriented solutions and order process guru (that should seriously be on her business card). She cares about every single detail that goes into a label project and is amazing at her job. Her years of experience in client service is a huge asset to our team and our clients, and when it comes to pitching new ideas, this woman is in the big leagues—prepare to be wowed. As a health and fitness fanatic, she really enjoys the advanced previews we get for new products coming out (but she’s sworn to secrecy, so don’t even try getting it out of her).

Jenelle Motz, Summit Labels’  Senior Account Executive

Jenelle Motz

Senior Account Executive

The easiest way to describe Jenelle is to say that she is a lot (and we mean A LOT) of things. Not only did she grow up on a farm and become an accomplished equestrian, she went to the University of Waterloo and is a certified biochemist. But wait—there’s more. Known for her prowess in and out of the rings, Jenelle is a boxing enthusiast and can often be found boxing at a local gym. To say she’s one of a kind would be a huge understatement, and with a background like this, it’s no wonder she’s able to learn quickly, ask thoughtful questions, and understand the needs of our valued clients (don’t worry, all her meetings are scheduled outside the boxing ring).

Shawna Parrent, Summit Labels’ Accounting and Admin Manager

Shawna Parrent

Accounting & Admin Manager

Shawna is our get things done, knock-these-items-off-the-list, process-driven rockstar who we call on to manage the accounting and admin side of our business. Not only is she on top of everything (seriously, how does she do this?), she is the person we rely on whenever we need a good Disney trivia question. Shawna loves all things Disney and is known to play a song or two from one of their movie soundtracks (she keeps the volume low, just in case someone doesn’t love Disney as much as she does) but, if you’re in the office long enough, you might hear some singing.

Nikki Plasman

Account Manager

Nikki is so creative she dreams up new label ideas everyday.  It's been that way since she started with us as a graphic designer graduating from The Art Institute many years ago (she won't let us tell you how many).  She's always had a strong passion for collaborating with our amazing clients and was a perfect fit to join our account management team.  Her wealth of knowledge on the technical aspects of creating spectacular product labels is something she really enjoys sharing with clients.  She's also a former professional ringette player and coach, which is pretty damn cool (it's played on ice, see what we did there).

We’re not your typical label printer—we’re pioneers, redefining the custom label industry in Vancouver, BC.
Using out-of-the-box printing methods, we create labels that stand out and define your business and your brand.
We want to take your label one step further and create eye-catching product labels with impact.