The story behind the label
Working with a great client like Flora since 2012 is incredible. They are pioneers in the health nutrition industry and are well respected throughout Europe and North America for their innovative and high-quality products. Flora is a global leader committed to continuous innovation in product development and environmentally friendly manufacturing practices.
When they started development of a brand new product category, Flora enlisted our expertise for their exciting new line of Apple Cider Vinegar Wellness Shots, featuring three distinct favours; Elderberry, Ginger + Lemon, and Turmeric + Cinnamon. It was the first time Flora was entering this new market space and the labels needed to be unique, interesting, and have a design that would standout on store shelves (as well as photographing well for their website and social media). Flora engaged with our team to discover their options, which allowed us to offer recommendations and produce several prototypes very quickly. By working closely with Flora for this project, we were able to ensure the colours represented their vision and the very specific details within their label design precisely matched their direction. We also successfully met their tight deadlines to launch this new product at an important tradeshow.