The story behind the label

Working with a great client like Flora since 2012 is incredible.  They are pioneers in the health nutrition industry and are well respected throughout Europe and North America for their innovative and high-quality products. Flora is a global leader committed to continuous innovation in product development and environmentally friendly manufacturing practices.

When they started development of a brand new product category, Flora enlisted our expertise for their exciting new line of Apple Cider Vinegar Wellness Shots, featuring three distinct favours; Elderberry, Ginger + Lemon, and Turmeric + Cinnamon.  It was the first time Flora was entering this new market space and the labels needed to be unique, interesting, and have a design that would standout on store shelves (as well as photographing well for their website and social media).  Flora engaged with our team to discover their options, which allowed us to offer recommendations and produce several prototypes very quickly.  By working closely with Flora for this project, we were able to ensure the colours represented their vision and the very specific details within their label design precisely matched their direction.  We also successfully met their tight deadlines to launch this new product at an important tradeshow.  

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The Summit team always exceeds our expectations for service and quality. They continuously find ways to simply amaze us! We couldn’t have launched this new product line of Apple Cider Vinegar Wellness Shots without their help. The end result was a huge success thanks to their highly responsive team.
Loni Ingram
Brand Manager - Flora Health

Tech
Specs.

  • Client: 
    Flora Health
  • Industry: 
    Nutraceutical
  • Print Techniques: 
    Variable Data
  • Materials: 
    Metallic Bopp/Matte Lamination
  • Results: 
    Since the launch, Flora's Apple Cider Vinegar Wellness Shots have been a huge hit. If Instagram and the popularity of people photographing these Apple Cider Vinegars with various foods and drinks is any measurement, this new line-up has been a big success for Flora.