The story behind the label
Whistler Brewing is an icon and pioneer in the BC Craft Beer industry (they’re kind of a big deal). Established in 1989 and now distributed across Canada and markets around the world, this brewery has multiple brands with a loyal following that keeps on growing.
At the start of 2018, we visited WB at their beautiful new office in Gastown to assess their existing label supply chain. By truly listening to their needs, we discovered there were massive opportunities to significantly improve their label buying experience for the many millions of labels they procured every year.
Very long lead-times upwards of 10 weeks combined with inconsistent service were constant points of stress for many members of their operations and marketing teams. Multiple late delivery dates (sometimes weeks at a time) causing delayed product launches were commonplace. Operations regularly had to juggle their bottling schedules and the marketing team were often restricted in promoting new beers and other beverages due to inconsistency in their label supply chain.
Our team immediately identified key opportunities to help the entire WB team sleep better at night and focus on growth and brand building (the truly fun stuff). Within a month, we were able to have huge impact on their business.