The story behind the label

Whistler Brewing is an icon and pioneer in the BC Craft Beer industry (they’re kind of a big deal).  Established in 1989 and now distributed across Canada and markets around the world, this brewery has multiple brands with a loyal following that keeps on growing.

At the start of 2018, we visited WB at their beautiful new office in Gastown to assess their existing label supply chain.  By truly listening to their needs, we discovered there were massive opportunities to significantly improve their label buying experience for the many millions of labels they procured every year.  

Very long lead-times upwards of 10 weeks combined with inconsistent service were constant points of stress for many members of their operations and marketing teams. Multiple late delivery dates (sometimes weeks at a time) causing delayed product launches were commonplace.  Operations regularly had to juggle their bottling schedules and the marketing team were often restricted in promoting new beers and other beverages due to inconsistency in their label supply chain.

Our team immediately identified key opportunities to help the entire WB team sleep better at night and focus on growth and brand building (the truly fun stuff).  Within a month, we were able to have huge impact on their business.

Visit their site

They’re responsive, fast, innovative and genuinely have our best interest at heart. Summit has shown us a better way and I now don’t have to worry about this side of our business anymore thanks to them. They truly have an AMAZING team over there.
Vadim Bajgoric
Director, Supply Chain
Whistler Brewing
  • This mountain lager has a custom label that is recognized across Vancouver and Canada!
  • Collaborating with Whistler Brewing Co. is always exciting, especially when the labels look like this!


  • Client: 
    Whistler Brewing
  • Industry: 
    Craft Beer
  • Print Techniques: 
    Hot Foil Stamping, Custom Die Shapes
  • Materials: 
    Textured Stock, Matte Finish
  • Results: 

    - Shortened lead times from an average of 10 weeks to 2 weeks 

    - Reduced label inventory by 65%, saving thousands of dollars every month

    - Increased print quality significantly and achieve brand consistency amongst the many skus across product lines

    - Provided the marketing team with timely press proofs to ensure printed art files accurately reflected the colours and overall look envisioned

    - Avoided costly plate fees that came along with traditional style flexographic label printing used prior