The sCOOP ON VARIABLE DATA
While Variable Data Labels may sound a bit technical, it is actually an amazing creative tool. It allows you to print different designs, number sequences, patterns, images and colours on a same run of (same-sized) labels.
For example, you could order 1000 labels (or any amount) and have each label numbered 1-1000 (without having to provide 1000 artwork files). Or, you could pick a graphic on your label and have it change colour on every single label, without having to run them separately.
The outdated methods that traditional printers use can involve costly ink, plate and artwork charges for every single change (no matter how small or large) which can easily multiply budgets and lead times.
However, Summit Labels’ revolutionary digital print technology can seamlessly generate artwork with variable data changes so that our customers can take advantage of gang-run printing opportunities. This process prevents you from having to pay hefty design fees to Graphic Designers who would otherwise have to create them for you.