THE SCOOP ON SPECIALTY FOOD LABELS
The specialty food industry is arguably one of the most (if not the most) competitive markets, as you are fighting for shelf space from your direct competitors and the attention given to other products.
From meats, beverages and confections, to dairy, vegetables and baked goods, there is a wide breadth of products that are often within close proximity to yours. Using an eye-catching label to draw your consumers’ line of sight is a strategy that is sure to give you a leg up on the competition.
Taking colours, graphics, fonts and shapes into deep consideration for food product labels is a wise decision, but you also want to consider readability, temperature fluctuations, anti-tampering, and scanability (among other important details).
Luckily for you, we have a lot of experience in these areas! Feel free to give us a shout and we can help take your product label to the next level (or shelf).